BRIEF

Create the communication for the biggest selling adidas shoe of all time, the Stan Smith.

RESPONSE

Having been behind the communication for the 2014 ‘Stan is Back’ campaign Superimpose wanted to stay consistent to the trainer’s clean aesthetic. The lead messaging to be conveyed was that ‘Stan Smith is the #1 white trainer on the market’, hence the bold lead copy: ‘For Every Court’.

The campaign assets were created to work across all platforms – social, Ecomm, retail, OOH and PR. Eighteen markets bought into the campaign which led to multiple store fronts and events showcasing the Stan Smith assets.