BRIEF

adidas Originals teamed up with cult British brand Palace Skateboards for a collaborative clothing collection. Superimpose were asked to devise the concept for a pop-up retail store in New York’s Soho district to mark the collection’s release.

RESPONSE

Response: Subtle design aspects suggested adidas’ iconic three-stripes motif whilst a set-up of projectors and CRT televisions replicated Palace’s lo-fi VHS aesthetic.