BRIEF

Deliver a creative that pulls from the collections graphic inspirations whilst maintains an adidas Originals attitude.

RESPONSE

We created a lookbook in stills and film that encapsulated the playfulness of the collaboration collection whilst maintaining a style that stayed true to the adidas Originals brand values.

To create this we shot on location in South Africa as a way of directly reflecting the patterns and inspiration from the collection. The locations providing us with a unique background for our street-cast kids to explore and conquer in their unique way.

Keep up to date on our latest work @superimpose.studio