BRIEF

Deliver creative for one of adidas Originals key collaboration drops of 2016 with Japanese Streetwear stalwart Bape.

RESPONSE

With extensive knowledge of the target consumer mindset and their interests, Superimpose delivered a creative that combined this with influences from Bape’s Japanese streetwear scene roots and the iconic street style images often seen in classic, early 00s issues of The Face and i-D.

Delivering simple shots in a multitude of close up crops, we showcased product detail and were able to put across the emotion and attitude that the collaboration represents.